Stories & Insights
Notes from practice.
Stories from real work, notes on building products, data approaches, opinions and practical guides. Written to be useful whether or not you ever work with me.
From keyword idea to published article: a walk through Hiland SEO
What happens at each step in Hiland SEO, from describing your site to publishing on WordPress or Shopify, and where a person still needs to check the work.
Start with the report you rebuild every week
If you want to automate something but don't know where to begin, a recurring report is usually the safest first step. Five questions to tell whether yours is ready.
Three questions to ask before you point AI at your own information
AI can answer questions from your own documents, but only once the information, the checks and the fallback are in place. Here's what to sort out first.
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